Friday 24 March 2017

4) Google Pigeon

                                                               4) Google Pigeon






                                            Launched on July 24, 2014 .in US.


*What Work Google Pigeon is*


1)   It is also known as local search algorithm.

2)   It is providing a more useful relevant and accurate local search results.

3)   It is not Penalty based update.

4)   Provide the high quality relevant local search results at the top SERPs.

5)   It is search to web search capabilities with features such as knowledge graph, spelling correction, synonyms and more.


Thursday 23 March 2017

3) HummingBird

3)  Google HummingBird



 Announce August 22, 2013

*What Work Google Hummingbird is*

1)   Google Hummingbird is the main part of Google search algorithm.

2)   It is the produce more relevant search results by better understanding the meaning behind quires.

3)   It is the spam targeting algorithm but instead an algorithm to ensure they are serving the best results for the specific quries.

4)   Longer search queries, such as what we see with voice search, and the types of queries that searchers tend to do on mobile are often highlighted with a conversational search. And optimizing for conversational search is easier than it sounds.


                                                 
                                    

                                                                             next Google Pigeon

2) Google Penguin

2)   Google Penguin





            Announce - USA April 24,2012

*What Work Google Penguin is*

1)   The second major algorithm is Penguin.

2)   Google Penguin refers set of algorithm update and data refreshers for the google search engine that the company periodically initiates to help enhance the value of its search query result for users.

3)   Link Schemes, Keyword stuffing, over optimization unnatural links
.
4)   Some sites cheated and created unnatural backlinks to gain an advantage in the google result. The focus of penguin is unnatural links there can be other factor that can affect a site in the eyes of penguin well.

5)   The penalty Reasons low quality sites, keyword stuffing and over optimization anchor text.


                    
       



  Next     Google Humming Bird

Google Algorithm

Google Algorithm 

Google has multiple named parts of the algorithm that influence search rankings.


We discuss the three algorithms to google introduced such as the

     





Google Panda is part of the algorithm that is specific to the quality of content, Penguin is specific to the quality of links, and Hummingbird is Google’s part of the algorithm for handling conversational search queries accurately.



1)   Google Panda




Launch - 23th February,2011

Founder – Navneet Panda Google engineer to developed the technology.

*What work Panda is *
1)   The google panda is show high quality sites in search results and demote sites that may be lower quality.

2)   Higher quality content is often rewarded with higher ranking, with low quality content is drops.

3)   Farmer update as it seemed to affect content farms.

4)   Spam content, spam article sites and Low quality websites.

5) The penalty reasons thin content , content farms and high bounce rates. 

6)   Update Panda had 24 updates till March 2013, last being on January 22, 2013.







                                                                                            
                                                                                      Next      Google Penguin

Friday 17 March 2017

How to work SEO






Why we use of Search Engine Optimization -
  1. ·       Increase visibility on Search Engine.
  2. ·         Get more traffic in your website -Traffic – Number of user to visit your website.
  3. ·         Convert a business to international business.
  4. ·         Easy to show business as a brand.

Your WEB PAGE
Google looks at that -

1)Name
2)Tittle
3)Description
4)Meta description
5)Heading tags
6)Content
7)Images
8) links

·         Page Title tags focused your website. Title content is on the page in under 55 to 60 character including space. Keywords target the title page.
·         Meta Description –   It useful to a person who researching on the internet. It is useful to search engine. Meta description between 150 to 160 character including spaces.
·         Header focus your data.
·         Structured data they focus what content on your pages of your website is all about you.

 It is very important because quick inside about content available  on the web page. Search Engine result pages as the clickable headline for given result. Accurate and concise description of page content.

 White Hat SEO And Black Hat SEO

White hat SEO-
White Hat SEO techniques include using keywords and keyword  analysis, backling, link building to improver link popularity and writing content for human readers.
White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also, called Ethical SEO.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

Black Hat SEO –
Black hat SEO is more frequently used by those who are looking for a quick financial return on their website rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.


Google Penalties for Unnatural Footprints

You need to be aware that works in your website to improve your web rank can also get you penalized.  In particular, the google web spam team is currently waging a PR war on sites that rely on unnatural links and other manipulative tactics. 

Google is making sure it takes longer to see results from black and white hat SEO, and intent on ensuring a flux in its SERPs based largely on where the searcher is in the world at the time of the search, and where the business is located near to that searcher.

There are some things you cannot directly influence legitimately to improve your rankings, but there is plenty you CAN do to drive more Google traffic to a web page.




SEO Search Engine Optimization

                                 SEO SEARCH ENGINE OPTIMAZATION 



SEO is stands  for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines.

Search Engine Optimization  is a technical, analytical and creative process to improve the visibility of a website in search engines.

Organic search engine optimization also known as SEO is the ongoing process of making your Website pages attractive to search engines.


It is also helping and developing your website. SEO are also helpful to user what do you want . SEO work is  simply matter of making your site structured in a way that search engine understand. The better optimized your website is the higher ranking it will achieve in the organic or natural search engine results. The goal of seo is your website listed on the critical first pages for your most important keyword phrases.

The user also search the query in search box. The search engine are crawled the information in his database check the information and separated the pages,  links, images, videos the related information separated and indexing the all pages  and get the results that are called Search engine result pages (SERP's).